![]() By understanding where your customers land along their journey, you can match the right information to their needs at that time - and you can leverage AI to do the work for you. Ideally, your journey map will map every single touchpoint and interaction your prospects and customers have with your brand, as well as their intent and motivation. Think about your customers’ perspective: the information they need may lie scattered across multiple repositories – and they have no way to access it. But mostly, it empowers your merchandising, marketing, and customer service teams with the crucial insights into where you need to focus to optimize the journey for each of your key buyers’ personas. Your map should be all-encompassing, informative, and detailed. This is from first hearing about your product, to the ongoing relationship after the purchase. ![]() ![]() At its core, journey maps are a visual representation of every experience and touchpoint your customers have with your brand. Learn more What is a Customer Journey Map?Ĭustomer or user journey maps come in many different formats.
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